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Most people think trust is built with a smile and a promise. But if that’s all it took, we’d all be billionaires.
I'm sure at some point in your life you will have come across the "Trust Triangle".
It's a simple formula which I believe was created by a Frances Frei, a professor at Harvard Business School. She was renowned for her expertise in leadership and trust.
In essence the triangle covers three elements.
This means being the real you, I am not getting a mimic, but the real you. It requires consistency between your words and your actions which fosters credibility and reliability in relationships.
You're able to demonstrate empathy which shows the other person you care and take on board other peoples options and view points.
And finally we have logic. When you present clear and well thought-out arguments, they're perceived as trustworthy.
This is all great and is used by millions. But at Two Krakens, we believe this is too simplified an approach and as a result, is ignored by most businesses.
We use a slightly different approach to building trust with audiences. That's the 5 c's.
One could argue that these all fall within the trust triangle already, however each of these steps is crucial in building the trust we all desire. So it's only right that each one is considered on it's own merit and factored into an overall trust strategy.
You're able to demonstrate that you have the necessary skills and expertise to deliver the results you claim you can.
You're truly committed to my success, you understand what it means to me and you will work with me to get the results I desire.
Similar to commitment, but different in that you show you're committed to my success, but another layer here is that you genuniually care about me and my success.
You're able to clearly communicate with me, you have taken the time to understand my needs and we fully understand each other.
And finally, you're honest and ethical. You are who you say you are and you will always do things the right way and be truthful with me.
By simplfying the trust triangle, and splitting these out into new headers, you're able to clearly identify where you might be falling down with your trust approach.
And remember, this isn't just about building trust with customers or leads. Trust should be woven into the core of every business. Every person who interacts or has exposure to the business or brand should feel trust, investors, team members, board, customers, partners, suppliers. Each and everyone of these should feel they can trust your business.
